a rambling evolution of cool:
"1980 was the year Steve McQueen died, and by the end of the decade it had become cool to be like the slick Gordon Gecko, not the no-glory Bullitt. We were aware of the cultural shift back then, even though we were in the middle of it: clothes changed with it, they got a little shinier, a lot brighter; squeaky clean yuppies disdained the dirty hippies, resulting in not much more resistance than a few "Die Yuppie Scum" t-shirts worn by grunge fans.
By the beginning of the new century we had internalized an entirely new idea of cool.”
(Read more at my longer move sideways)